In this episode of Founders, Future, host Mishal Saeed sits down with Alfredo Paredes, CEO of Capitol Consulting & Communication, an award-winning strategic communications firm with roots dating back to 1965. Alfredo shares how his journey from working with a Washington consulting firm to founding his own agency was driven by a passion for solving complex communication challenges—from political campaigns to corporate branding across Latin America and beyond. He reveals the power of word-of-mouth referrals and deep client relationships in scaling a boutique consultancy, while navigating challenges like corruption and competition in emerging markets.

Alfredo dives into the evolving landscape of strategic communication, where neuromarketing and AI are transforming how brands connect with audiences. He also sheds light on his unexpected venture into water treatment technology, highlighting the urgent global need for sustainable solutions.