Our guest this time is Shawn Herring, VP of Marketing at PandaDoc in an episode called, The Hidden Inefficiencies that are Killing Your Sales Workflow and Conversion Rates

As a new head of marketing at a startup, there's a thousand things to focus on. I asked Shawn (among other things):

What are the places you try to look at first when you're joining a new company?

What are the priorities you think are most important to drive some wins as a new head of marketing?

In early stage companies, they don't often starve. They drown. There's a thousand things to look at, right? As you think about the brand, you think about awareness, you think about leads, you think about supporting the sales team, you think about future opportunities.  I also asked Shawn:

As you look into the future, how do you think about those different priorities?

And how does a startup in a marketing environment balance traditional awareness, brand goals with really driving measurable pipeline as well?

What I've been f...