In this episode, we explore one of the most overlooked drivers of success inside dental groups: the human architecture behind the leadership team. While DSOs invest heavily in equipment, digital tools and infrastructure, very few measure the psychological and behavioural alignment of the people responsible for scaling the organisation.

Soma Pirityi, Forbes 30 Under 30, VC-turned-founder and CEO of Etter Technologies, joins us to break down how psychometric AI is transforming investment decisions, organisational performance and board-level dynamics. With over 10,000 startup teams analysed and 150 top-tier investors interviewed, Soma exposes why 70% of leadership teams are fundamentally misaligned without realising it.

For dental CEOs, PE-backed groups and high-growth operators, this conversation reframes how you think about team chemistry, succession, roll-ups and valuation.

• Why 65% of businesses fail due to team-related issues, not strategy or capital

• The “Big 20” traits that predict whether leadership teams succeed or collapse

• How psychometric AI quantifies dynamics like resilience, risk appetite and alignment

• How misalignment shows up in dental groups (vision, growth speed, hiring philosophy, leadership style)

• The rich vs king paradigm and why founders often unknowingly pull in opposite directions

• How private equity uses psychometric AI to de-risk deals and validate leadership teams

• How DSOs can integrate ETA’s reporting into board meetings, hiring and scaling playbooks

• Why perfectionism is the biggest hidden barrier in healthcare, biotech and med-tech founders

• The future of due diligence: psychometric AI becoming a standard alongside financial DD

• Leadership lessons from Jobs vs Gates: why culture-fit beats raw talent

Dental groups make multi-million-pound decisions based on financials and operational data, but rarely measure the behavioural engine driving those numbers.

Soma argues that the next five years will see psychometric AI become a standard requirement for investment, PE roll-ups and CEO evaluation.

This is foundational listening for:

• CEOs of private dental groups

• PE-backed DSOs

• Multi-site operators

• Clinical directors transitioning to commercial leadership

• Investors evaluating dental consolidators

• Founders preparing for fundraising, exits or board restructuring

Connect with Soma:

• LinkedIn: https://www.linkedin.com/in/soma-benedek-pirityi/

• LinkedIn: https://www.linkedin.com/company/eta-technologies/

• Website: ETA Technologies – https://www.eta-technologies.com/

Hosted by Dr Randeep Singh Gill, The TechDental Podcast explores the intersection of dentistry, AI and intelligent business thinking, with conversations for founders, operators, investors and innovators shaping the future of dental care.

www.techdental.com

[email protected]

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AI in dentistry, dental leadership, DSO strategy, dental private equity, psychometric AI, leadership alignment, dental group scaling, startup teams, AI for dental business, dental M&A, DSO board strategy, behavioural analytics, AI-driven decision making, dental innovation, high-performance teams, dental CEO mindset, team misalignment, ETA technologies, venture capital AI, operational excellence dentistry