The same dataset can look dramatically different depending on how it is visualised. Most charts are produced with good intent, but not all of them tell the full story, and some are designed not to. Knowing how to spot the difference could change how you read every market report you pick up. 

In this episode of Commercially Minded, Will Matthews, Knight Frank's Head of Commercial Insight, is joined by Seb Jones, Senior Analyst in Knight Frank's Modelling and Intelligence team, to examine how data visualisation shapes the conclusions that property professionals reach.

They explore everything from innocent design failures that accidentally misdirect, to techniques that can steer readers towards conclusions the data does not support. If you want to know how to spot the signs that a chart is misleading you, and what questions to ask before you form a view, this is the episode to listen to.

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Produced by ⁠⁠Rethink Audio⁠⁠.