Every founder knows the pain of losing customers but few truly measure the cost of churn. 

In this episode, I unpack why retention is often more powerful than acquisition, how churn erodes your growth story, and the CFO-level strategies that can help you build sticky, high-quality revenue.

If your startup is growing on paper but struggling to keep customers, this conversation is for you. Because investors don’t just look at top-line growth—they look at the quality and durability of your revenue.

👉 If you’re a founder who wants to strengthen your financial story and reduce churn risk, let’s talk. Book a call with me and see how we can build the kind of numbers investors actually believe in.

Follow Carol for more CFO and Financial insights:

→ LinkedIn: https://www.linkedin.com/in/zcb/

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Thanks for listening. Your financial edge starts HERE