Ryder Richards and Jenn Gregory discuss the "hidden levers" of downtown revitalization on the Boots on the Ground podcast. Jen, President of Downtown Strategies, shares her extensive experience in community development and policy.

They outline five key strategies for downtown revitalization: strategic business mix, enhanced walkability and streetscape, community engagement and events, adaptive reuse and facade improvement, and policy and administration. 

Jenn emphasizes the importance of incremental progress and the need for a comprehensive approach, highlighting the role of accountability and support in sustaining long-term success. They stress that while each strategy is important, they must be implemented sequentially for effective and sustainable growth.

0:00 Intro
03:32 Strategic Business Mix
05:55 Enhanced Walkability
08:31 Community Engagement
10:54 Adaptive Reuse and Facades
12:52 Policy and Administration
15:10 Revitalization Engine
19:41 Smaller Communities
22:26 Carrot and Stick