Most business owners think they’re investing in marketing—when in reality, they’re bleeding money with no results. In this episode of The Sales Machine Podcast, I sit down with Rachel Pedersen, the 'Queen of Social Media,' to expose the biggest mistake costing you thousands—and how to fix it before it drains your budget.

We break down:

✅ Why most marketing agencies are full of smoke and mirrors (and how to spot the fakes).

✅ The B2B vs. B2C marketing trap—if you don’t know the difference, you’re already losing.

✅ How AI is reshaping marketing—and why ignoring it is a massive mistake.

✅ The power of disruption—why playing it safe in marketing will make you invisible.

✅ Marketing contracts are a scam—why you should never sign a 12-month deal.

Rachel doesn't hold back. She shares hard-hitting, no-BS advice on scaling businesses, storytelling, and crafting high-impact marketing campaigns that actually convert. If you're tired of wasting money and want real marketing that drives revenue, this episode is a must-listen.

Episode Highlights

"Vanity doesn’t sell, but influencers do." – Rachel Pedersen

"Most businesses suck at social media because they focus on themselves, not their audience." – John Rankins

"If your marketer can’t show their own results, run." – Rachel Pedersen

"Storytelling isn’t optional. It’s what makes people buy." - John Rankins

"Do not let any agency lock you into a long-term contract." – Rachel Pedersen

Chapters

(03:01) - Rachel's Journey into Social Media Marketing

(06:02) - B2B vs B2C Marketing Strategies

(09:01) - The Role of AI in Marketing

(11:59) - Crafting Effective Social Media Campaigns

(14:56) - The Importance of Disruption in Marketing

(18:06) - Identifying Red Flags in Marketing Agencies

(28:33) - Navigating Marketing Contracts and Expectations

(32:07) - The Importance of Industry Experience in Marketing

(37:42) - Identifying Your Ideal Client Profile

(43:15) - The Power of Storytelling in Marketing

(45:38) - Scaling Businesses: Methodologies and Strategies

(50:05) - Ad Fatigue and Audience Engagement

Connect with Rachel Pedersen

LinkedIn: https://www.linkedin.com/in/themrspedersen/ 

Facebook: https://www.facebook.com/the.mrs.pedersen/ 

Instagram: https://www.instagram.com/themrspedersen

Twitter/X: https://x.com/themrspedersen

YouTube: https://www.youtube.com/channel/UC4p2nJb-8j9IjVOhrlTUmWw 

Website: https://rachelpedersen.com/ 

Connect with John Rankins

Website: https://thesalesmachine.com/

Facebook: https://www.facebook.com/TheSalesMachineOfficial

Instagram:https://www.instagram.com/thesalesmachine_official/

LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/

YouTube:https://www.youtube.com/@JohnRankinsOfficial