Doug Harrison breaks down the 10 mind traps he’s seen repeatedly while working with over a thousand brands and businesses. These traps are subtle, common patterns that work against people’s best interests without them realizing it: the Over-Explainer, the Copycat, the Day Jobber, the Tactician, the Pillar Pitcher, the Glorifier, the Defender, the Interrogator, and the Schmoozer. Doug explains why they happen, how they create risk in the buyer’s mind, and why clarity is the real advantage.Then the conversation shifts into Doug’s next chapter: the Keep Rising platform, built to solve what happens between appointments for advisors like therapists, coaches, case managers, and clinicians. The platform focuses on behavior change through systems instead of willpower, using “extreme humanness,” specificity, and a whole-brain approach to help people follow through on the habits they want to build.Get the book: https://www.amazon.com/Rise-Framework-Business-Distinctly-Matter/dp/1631959514Follow Mind the Machine:Instagram: https://www.instagram.com/mindthemachinepodcastTikTok: https://www.tiktok.com/@mindthemachinepodcastWebsite: https://findgood.tech/LinkedIn: https://www.linkedin.com/company/findgood-tech/0:00 Intro0:30 Episode overview and guest intro1:07 Setting up the mind traps concept1:57 Overexplainer3:09 Copycat4:00 Day Job5:42 Tactician8:02 Pillar Picture21:41 Glorifier26:24 Defender27:07 Interrogator28:18 Schmoozer29:36 Reflecting on all mind traps32:36 Transition to the Rise / Keep Rising framework37:50 Whole-brain approach to behavior change45:21 Why good intentions fail52:57 Closing remarks