Episode 15:

The consumer spends 1.3 seconds making a purchase decision at the shelf. In that time, position beats everything.

In this final episode of Block 3, Jan Wapelhorst decodes shelf placement: the value of each zone, how blocking strategies change your competitive context, and how to defend your position using fair-share data. Plus: a preview of Block 4, where strategy becomes execution.

Topics covered: shelf placement, planogram, eye level, blocking strategies, fair share, Regalproduktivität, shelf defence.

Connect with Jan Wapelhorst on LinkedIn for weekly insights on German retail.

Website: wfr-advisory.com |

Email: [email protected]