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The Hidden Powers Shaping Where You Live | Roger Tofft
We often talk about cities like they're finished.
Buildings go up. People move in. Life is supposed to follow.
But get close to real estate and you see something else.
Small decisions keep repeating. Old systems stay locked in. Over time, the cracks appear.
My guest today, Roger Tofft, has spent years working inside that reality.
Roger operates at the intersection of real estate and technology in Sweden and the UK, mostly on the parts people rarely see: the systems behind housing, access, maintenance, and how buildings actually run day to day.
His entry into the industry wasn't the usual route. No planning school, no big legacy property firms.
He came from sales, from sports, and from learning firsthand what happens when you try to build something new without the right support in place.
Early on, he helped launch electric vehicle charging stations in Swedish shopping centres—long before that became standard. He also played a key role when Wilhelm was named Southern Sweden’s Smartest Property in 2016: his company installed access systems, digital screens, parcel boxes, and one of the first tenant services apps that connected residents directly to their buildings.
Buying his first flat changed how he saw everything. It laid bare how outdated many property systems still are, who they're built for, and who they leave behind.
In this conversation we get into what it's really like operating inside those systems and what starts to shift when fresh eyes enter an industry that moves slowly but affects millions of lives every day.
We talk about:
- Why housing remains one of Europe’s toughest problems to fix
- Where hundreds of millions of euros in European real estate investment are flowing right now
- How collaboration across Europe, the US, Saudi Arabia, and Asia is changing where the real opportunities lie
- Why community and timing matter as much as money
- What real estate looks like when it's actually designed around how people live
If you've ever felt cities are lagging behind the lives happening inside them, this one will hit close to home.
Subscribe for more conversations like this. Drop a comment: What's one thing about your city or building that feels completely outdated?
Get in touch with Roger
PropTech Sweden: https://proptechsweden.org
Roger Tofft: /rogertofft
View all episodes
By Sara TavasolianWe often talk about cities like they're finished.
Buildings go up. People move in. Life is supposed to follow.
But get close to real estate and you see something else.
Small decisions keep repeating. Old systems stay locked in. Over time, the cracks appear.
My guest today, Roger Tofft, has spent years working inside that reality.
Roger operates at the intersection of real estate and technology in Sweden and the UK, mostly on the parts people rarely see: the systems behind housing, access, maintenance, and how buildings actually run day to day.
His entry into the industry wasn't the usual route. No planning school, no big legacy property firms.
He came from sales, from sports, and from learning firsthand what happens when you try to build something new without the right support in place.
Early on, he helped launch electric vehicle charging stations in Swedish shopping centres—long before that became standard. He also played a key role when Wilhelm was named Southern Sweden’s Smartest Property in 2016: his company installed access systems, digital screens, parcel boxes, and one of the first tenant services apps that connected residents directly to their buildings.
Buying his first flat changed how he saw everything. It laid bare how outdated many property systems still are, who they're built for, and who they leave behind.
In this conversation we get into what it's really like operating inside those systems and what starts to shift when fresh eyes enter an industry that moves slowly but affects millions of lives every day.
We talk about:
- Why housing remains one of Europe’s toughest problems to fix
- Where hundreds of millions of euros in European real estate investment are flowing right now
- How collaboration across Europe, the US, Saudi Arabia, and Asia is changing where the real opportunities lie
- Why community and timing matter as much as money
- What real estate looks like when it's actually designed around how people live
If you've ever felt cities are lagging behind the lives happening inside them, this one will hit close to home.
Subscribe for more conversations like this. Drop a comment: What's one thing about your city or building that feels completely outdated?
Get in touch with Roger
PropTech Sweden: https://proptechsweden.org
Roger Tofft: /rogertofft