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The Hidden Shifts in AI Usage: SimilarWeb's Report on Coding, Writing, and Legacy Tech


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Get ready for a deep dive into the dramatic shifts happening in the world of Artificial Intelligence! In this episode, we're unpacking the key findings from SimilarWeb's brand new AI usage report, which tracks global web traffic patterns for AI-related platforms over a 12-week period through May 9, 2025. This report offers a crucial look at the current landscape of generative AI usage online and maps the downstream disruption hitting traditional sectors.

Discover the explosive growth in developer AI and coding tools, a category seeing traffic surge by a massive 75%. We highlight astonishing examples like Lovable, which saw a +17,600% spike, indicating these tools are fast becoming essential infrastructure for modern software teams.

But it's not all upward trends. Learn why AI writing and content tools are reportedly fading fast, with category traffic falling 11%. We explore the declines seen by platforms like Wordtune (-35%) and Jasper (-19%). The report also reveals the intense volatility of platforms that experienced rapid, viral growth, such as Grok and DeepSeek, only to see traffic decline significantly afterward, demonstrating that virality doesn't guarantee retention.

Crucially, the SimilarWeb data points to AI beginning to disrupt and impact legacy technology. Understand how traditional digital services like freelance platforms (Fiverr traffic down 17%, Upwork down 19%), search engines (Yahoo down 12%, Bing down 14%), and consumer EdTech companies (Chegg down 62%, CourseHero down 68%) are experiencing significant traffic declines, likely due to AI substitution.

This episode is packed with essential insights from the SimilarWeb report, covering areas of incredible growth, sharp decline, and significant disruption. Tune in to get a clearer picture of who is using which AI tools and how it's changing the digital landscape.

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Note Lab Mode by cloutfit.aiBy cloutfit.ai