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The Hidden Strategy Behind Better Meat with Paul Shapiro
🥩 Growth Capital Podcast — Episode 83 🥩
What if the future of meat isn't replacing it, but making it better?
In this episode of the Growth Capital Podcast, Justin Dixon sits down with Paul Shapiro, Co-founder & CEO of The Better Meat Co., a food technology company pioneering the use of mycelium to create healthier, more sustainable, and more affordable meat products.
After spending years as a lobbyist for animal welfare, Paul leaped into entrepreneurship to tackle one of humanity's biggest challenges: feeding a growing population with limited resources.
From startup fundraising and IP battles to category creation and AI-powered innovation, Paul shares the lessons he's learned building a deep-tech company at the intersection of food, science, and sustainability.
🔍 What you'll learn:
• Why The Better Meat Co. focuses on improving meat, and not replacing it
• The business case for microbial agriculture
• How startups can "minimize the number of miracles" they need to perform
• Lessons from raising venture capital and surviving years of IP litigation
• How AI is helping accelerate innovation in food manufacturing
• Why mycelium could become an entirely new food category
🚀 Whether you're a founder, investor, operator, or simply curious about the future of food, this episode offers valuable insights on innovation, scaling, and building companies that create lasting impact.
📩 Learn more about The Better Meat Co. at https://www.bettermeat.co/
👉 Like, subscribe, and leave a comment: What emerging technology do you believe will reshape an entire industry over the next decade?
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By Justin Dixon🥩 Growth Capital Podcast — Episode 83 🥩
What if the future of meat isn't replacing it, but making it better?
In this episode of the Growth Capital Podcast, Justin Dixon sits down with Paul Shapiro, Co-founder & CEO of The Better Meat Co., a food technology company pioneering the use of mycelium to create healthier, more sustainable, and more affordable meat products.
After spending years as a lobbyist for animal welfare, Paul leaped into entrepreneurship to tackle one of humanity's biggest challenges: feeding a growing population with limited resources.
From startup fundraising and IP battles to category creation and AI-powered innovation, Paul shares the lessons he's learned building a deep-tech company at the intersection of food, science, and sustainability.
🔍 What you'll learn:
• Why The Better Meat Co. focuses on improving meat, and not replacing it
• The business case for microbial agriculture
• How startups can "minimize the number of miracles" they need to perform
• Lessons from raising venture capital and surviving years of IP litigation
• How AI is helping accelerate innovation in food manufacturing
• Why mycelium could become an entirely new food category
🚀 Whether you're a founder, investor, operator, or simply curious about the future of food, this episode offers valuable insights on innovation, scaling, and building companies that create lasting impact.
📩 Learn more about The Better Meat Co. at https://www.bettermeat.co/
👉 Like, subscribe, and leave a comment: What emerging technology do you believe will reshape an entire industry over the next decade?