Cybersecurity isn’t just an IT issue—it’s a business survival strategy. In this episode of The Digital Shift, Jeffrey Lyon, Founder & CEO of The Cyber Wild, reveals how AI-driven threats, data poisoning, and ransomware are reshaping the security landscape for small and medium businesses.

With 30 years in IT and 20 years in cybersecurity, Jeff brings a candid, jargon-free approach to protecting organizations that often lack dedicated security teams. From healthcare to nonprofits, he’s on a mission to make cybersecurity approachable, affordable, and effective.

Key highlights from this episode:

🔒 Why antivirus & firewalls aren’t enough anymore

🤖 AI risks: data poisoning & agentic AI gone wrong

📊 Measuring ROI in cybersecurity with “risk dollars”

🚨 Real ransomware case study: hospital forced to go manual

📚 Cyberwild Rocks: community-driven, jargon-free security training

🌍 Free assessments to help small businesses close gaps

If you’re a business leader, IT professional, or entrepreneur, this episode is packed with practical strategies and real-world lessons to help you build resilience against modern cyber threats.

🔔 Don’t miss future conversations at the edge of innovation, technology, and business.

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Today’s Guest Information:

LinkedIn: Jeffrey Lyon - https://www.linkedin.com/in/cyber-jeff/

Website: The Cyber Wild - https://www.thecyberwild.com/

⏱️ Timestamps

00:00:00 - Intro & Welcome

00:01:24 - Cyberwild’s Mission: Simplifying SMB Security

00:05:39 - AI Governance & Data Poisoning Threats

00:09:57 - Advanced Phishing & AI-Driven Attacks

00:15:41 - Research on AI False Data & Detection

00:24:54 - Measuring ROI with Risk-Based Metrics

00:26:48 - Communicating Breach Impacts to Leadership

00:29:40 - Cyberwild Rocks: Community & Training Vision

00:32:50 - Expanding Into Coaching & Mentorship

00:37:43 - Overcoming Visibility Challenges & Imposter Syndrome

00:40:48 - Hospital Ransomware Case Study

00:44:59 - Practical Incident & Disaster Recovery Planning

00:46:23 - Free Security Assessment Offer

00:47:50 - Podcast Promotion & Listener Takeaways

00:48:35 - Closing Thoughts & Action Items

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