Most economic development wins look like overnight successes. They're not. The real work starts 2–3 years before any public announcement and most people never see it.

Susan and Charles sit down with Tiffany Coleman, Economic Development Project Manager at the Greater Des Moines Partnership, to pull back the curtain on how regions attract businesses, retain employers, and build long-term prosperity.

Tiffany has sat on both sides of the table, navigating a manufacturing startup and leading regional growth initiatives, making her perspective uniquely candid and practical.

What you'll learn:

→ Why economic development projects are shrouded in NDAs and code names (and why that protects you)

→ How the Greater Des Moines Partnership became the 2nd-largest regional chamber in the nation

→ The shift toward data transparency and "digital infrastructure" for site selectors

→ Why keeping existing businesses is just as important as landing new ones

→ How Central Iowa became a magnet for finance, insurance, and AgTech growth

→ The EOS framework the Partnership uses to track regional success

→ Tiffany's non-linear path from life sciences to 20 years in economic development

If you work in economic development, site selection, local government, or want to understand how your community grows, this one's for you. Learn more about Strata Platforms.