I'm rolling out a new funnel for my new book "The Ultimate WordPress Blueprint" soon. The first funnel I built needed work. It was working - all my benchmark numbers were within range of what they should have been. But it was what digging deeper in to those numbers that I learned some valuable lessons about where I needed to work on my funnel, and ultimately lead me to create this book. The lessons I learned by reading between the lines of what my Facebook ad spend was telling me that helped me gain a ton of clarity for what I needed to do with my next funnel, and that's what I'm talking about in this episode.