Think you can launch licensed products in 2 months? Think again.

Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate.

In this episode, discover:
- The three approval stages that make or break products
- Why mixing Ben 10 with Shrek's Donkey was a disaster
- The 10-working-day reset that kills timelines
- How Chinese New Year can derail your launch
- The Wicked URL mistake that went viral
- Why 1000+ submissions create approval bottlenecks
- The real cost of providing 120 product samples

From her first Disney pin meltdown to managing Fort Knox of samples at Cartoon Network, Jenna shares the victories and disasters that shaped her career.

🎯 Planning templates discussed
📦 Sample requirements explained
💡 First-timer mistakes to avoid

🎙 Born to License – Hosted by David Born

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