We've all been taught to emphasize the benefits. Consumer psychologist Matt Sucha has a different idea -- eliminae the NOs! This is some new thinking to challenge and inspire us all.

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Dave Kahle is a B2B sales expert and a Christian Business thought leader. He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations. In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.

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