The HiFi Five Episode 40: Are HiFi Influencers Breaking the Rules?
This episode shines a bright line on many questionable practices in the industry, and proposes a remedy.
Guests:
Frank Doris -- Editor of Copper Magazine, Senior Associate Editor at Positive Feedback
Mike Powell -- OCD HiFi Guy and founder of the audio brand Verastarr and online dealer 11Stereo
Stu McCreary -- attorney and Senior Associate Editor and legal counsel for Positive-Feedback
David Robinson -- Founder, Publisher and Editor-in-Chief of Positive Feedback
Topics:
Are some YouTube, magazine and influencer reviews really paid endorsements in disguise?
If a reviewer, YouTuber or influential audiophile gets free gear, an accommodation price or a huge discount, should you be told? What about the “ordinary hobbyist” who gets a sweetheart deal because a manufacturer expects him/her to talk about the product online?
When does a long-term “review loan” stop being a loan and become compensation? And what if the reviewer eventually sells the gear and keeps -- or shares -- the profit?
What are the Federal Trade Commission rules already requiring reviewers, influencers and audio companies disclose some of their business relationships?
Should the industry adopt the disclosure rule proposed by Ron in the episode?