Predictably Irrational: Our Effort to Understand Human Behavior

The High Cost of "Zero"


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In this episode, student hosts Khin, Hein, and May explore the psychological "zero trap" based on Chapter 3 of the book Predictably Irrational. The discussion centers on how the word "free" fundamentally changes human decision-making, often leading us to make choices that are logically inferior or more expensive in the long run. By combining Dan Ariely’s theories with their own original research, the hosts reveal why we are willing to sacrifice quality and time just to avoid paying a single cent (or yen).

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Predictably Irrational: Our Effort to Understand Human BehaviorBy Ross Miller