What we have in store.

1) Mastering Google Ads Account Structure in 2024.

​- Learn the art of structuring your Google Ads account for maximum efficiency and ROI.

​- Dive into Branded Search strategies, including match types, bid strategies, and KPIs to dominate search pages while avoiding wasted spend.

- Unlock the secrets of Branded Shopping campaigns and how to set them up for success, alongside exclusive scripts to optimize performance.

- Discover the untapped potential of Prospecting Search campaigns, with insights into landing page optimization for Ecommerce.

​- Gain rare expertise in Prospecting Shopping campaigns, focusing on essential dos and don'ts for optimal results.

​2) Elevate Your Google Merchant Center with Pro Tips.

​- Learn to ace your Shopping Experience Scorecard to secure top-quality store badges and boost rankings.

​- Harness the power of GMC Promos to align with your campaign strategies and drive conversions, with practical implementation ideas.

- Master feed optimization techniques, including leveraging landing pages beyond traditional product pages for enhanced reach and performance.

Credits:

Host.

Sanjay Jenkins, Head of Growth @ Replo

Presentation.

Jackson Blackledge, Founder & CEO @ echelonn.io

Filippo Caroli, Chief Marketing Officer @ echelonn.io