Predictably Irrational: Our Effort to Understand Human Behavior

The High Price of Ownership


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In this episode, student hosts Spencer, Angelo, and Nozomi explore the endowment effect. This is a behavioral bias where we value things we own more than they are objectively worth. They also discuss the IKEA effect, which explains our tendency to overvalue products we have personally put labor into, such as handmade items or assembled furniture. By sharing results from their own multilingual survey, the hosts examine how these psychological traps manifest differently across Japan, Italy, and the United States

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Predictably Irrational: Our Effort to Understand Human BehaviorBy Ross Miller