Podcast listeners, today you get a special Inside 4Ds episode. This session took place on August 15th out of our NYC office. As you know 4Ds is one of my favorite things to do as I get to help solve every day business problems that entrepreneurs, SMBs and personal brands deal with. Fires me up!! If you're interested in attending a 4Ds session check out the link here vaynermedia.com/service/4ds/ and tweet me @garyvee with any questions ;)   TIMESTAMPS: 00:30  - 5:20 Guest Introductions 7:05 Being Agenda Driven - not all posts are created equal 9:05 Turning Referrals and word-of-mouth into creative 10:20 Eliminating Friction … at scale 12:55 Think like a ‘magazine’ company (Think like a publisher) (Think Like Vogue) 19:55 The High School Party Concept 25:35 - Video of the Day Question 26:30 - Why Vulnerability will work on LinkedIn 27:45 - How to work with old school businesses and not selling to the unsellable 35:05 - Benefits of FB Groups 37:05 - Creating Content for Dual Sided Marketplaces (37:05 should we cut this part) 40:05 - Family Cookie Business and building demand to penetrate new territories 43:15 - Generating demand for software businesses 45:50 - Optimizing on shipping for food businesses to retain control 46:45 - Rapid fire Q&A   Thank you for listening, and if you have any feedback, please remember to tweet me @garyvee or leave a comment on my LinkedIn Post!