If you’re a high-ticket coach struggling to stand out online, this episode is your shortcut to crafting magnetic messaging that speaks directly to the clients you actually want to work with.

In Episode 3 of the High Ticket Humble Podcast, we unpack the real strategy behind attracting your dream client—without relying on vague avatars, over-polished content, or generic hooks.

🔥 What you’ll learn:
• Why picking a niche isn’t enough (and what to do instead)
• How to go deep on psychographics + emotional states
• The storytelling structure that connects instantly with cold audiences
• How to write hooks that cut through the noise
• Ways to source real customer language that sells
• How to use Apple-style simplicity to sell your offer
• Why raw content often beats pro video—and how to balance both

🧠 From frameworks to AI, ad scripts to avatars, we walk through a step-by-step breakdown of how to make your content resonate on a human level—so the right people stop scrolling and start listening.

Thinking of hiring an ads agency? 

Watch this first.

If you're a high-ticket coach or consultant making less than $50k/month, you probably don’t need an ads agency, and in this episode, we explain why.

We break down the real reasons most coaches waste thousands outsourcing too early, how to run profitable campaigns without overcomplicating your ad account, and why you need to understand your numbers before handing off your marketing.

Inside this episode:

• When you’re actually ready for an ads agency
• Why media buying alone is dead in 2025
• How to structure a simple Meta Ads campaign that scales
• What to test (hint: it’s not audiences)
• The dangers of relying on vanity metrics
• Why understanding before and after the click changes everything
• And the exact campaign setup we use to scale coaches to £90k/day

Plus, we share how to spot BS from your agency, how to test your offer before hiring, and the mindset shift most 6-figure coaches need to make.

Got questions? DM us on Instagram for access to our Ads and Sales Calcs Cockpit - free for listeners.

Subscribe for more real-talk strategies to scale your coaching business with clarity and confidence.