In the post pandemic personal data economy, a brand’s privileged access to relevant, rich, and real-time customer data will be the major driver of economic and competitive advantage. As customers are empowered by legislation, and a rapidly growing community of ethical, innovative entrepreneurs and trusted intermediary services to take full control of their personal data, they will be selective about sharing. There will be winners and losers in each category. Smart brands need to develop the optimal customer data strategic plan and operating model now in order to take advantage of the opportunity. 

For almost three years, Luxury Institute has been researching, investing, and building critical relationships and deep expertise in the emerging personal data economy. The Institute has designed an effective framework for planning and executing in the new era of Advanced Personalization, as outlined in our May 2020 white paper. 

In this podcast, Luxury Institute CEO, Milton Pedraza shares Luxury Institute’s unique 10-step process for developing a strategy to kick-start the ethical, client-centric, advanced personalization process.

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