The holiday season may still feel far away, but if you run a bakery, now is the time to get your game plan in place.

In this episode, Meg is giving you a friendly (but firm!) reality check and helping you kickstart your holiday planning before it's too late. Whether you’re a seasoned bakery owner or heading into your very first holiday season this episode is packed with practical strategies, hard-won lessons, and behind-the-scenes insights that will help you turn the busiest time of year into your most profitable — and least chaotic — season yet.

On today's episode, you'll hear:

✅ Why Q4 is the Super Bowl for bakeries — and what happens when you don’t plan ahead

✅ The costly mistake we used to make every year (and the mindset shift that changed everything)

✅ How a streamlined menu can actually boost your sales and your sanity

✅ Real revenue numbers from our bakery’s holiday seasons (yes, we share actual stats!)

✅ What to start planning now — including same-day sales, staffing, gift cards, corporate orders, and more 

✅ How to stop scrambling and build a repeatable, profitable sales system for every holiday

If you've ever ended a holiday season thinking “never again,” this episode will help you rewrite that story — and create a sales strategy that works year-round.

🔗 Links & Resources:

🎓 Register for Holiday Planning Bootcamp  — Our most popular live workshop of the year! Learn the system we use to generate multiple 6-figures in Q4 sales without burning out. 

Registration opens September 15th ... get on the waitlist or sign up here > https://bakerybusinessacademy.com/holiday