In this episode of The Holly Penney Show, Holly sits down with operations expert Aveline Elfar, founder and CEO of AE&Co, to unpack how wellness entrepreneurs can scale smarter using tech, systems, and automation.

From saving 10+ hours a week to building a business that doesn’t rely on constant firefighting, this conversation dives into why automation isn’t optional anymore and how the right systems can actually create a more personal, high-touch client experience.

If your business is growing but feels heavier instead of easier, this episode is for you.

What You’ll Learn:

• Why automation is a no-brainer for scaling in 2026 and beyond
• How automating your client journey can improve the client experience
• What founders should stop doing themselves immediately
  
  

FREE Bottleneck Quiz: https://bottleneckquiz.scoreapp.com/

Connect with Aveline Elfar:

www.avelineelfar.com

https://www.linkedin.com/in/aveline-elfar-479aa767/ 

https://www.instagram.com/avelineelfar.co/ 

https://www.facebook.com/AvelineElfar.Co

Resources: 

Buy Back Your Time, Dan Martell: https://amzn.to/3Mu3R9M

Connect with Holly Penney:

• Follow on IG: https://www.instagram.com/holly_penney/ 
• The RISE Retreat: A 3-day immersive business retreat for women ready to step into six figures and beyond with clarity and confidence. https://www.eventbrite.ca/e/1972076183953?aff=oddtdtcreator

In this solo episode, Holly shares a behind-the-scenes reflection after hosting her highest-energy Bold Brunch to date. 

She opens up about what it really takes to show up in rooms, especially as an introvert, and why intentional networking matters far more than talking to everyone or doing “all the things.”

This episode is an invitation to slow down, be selective, and build relationships that actually feel good, both personally and professionally.

Holly walks you through:

• Why networking doesn’t need to be exhausting to be effective
• The simple intention-setting practice she uses at every event
• How to nurture real connections without it feeling forced or transactional
  
  
  

If you’ve ever left a networking event feeling drained, overwhelmed, or questioning whether you “did enough,” this episode will shift how you think about connection and how you show up moving forward.

Mentioned in this episode: 

Nova Ridge Bookkeeping: www.novaridge.ca 

Unlocking Wealth: https://amzn.to/3Ly7Y4n

The Bold Brunch:

https://www.eventbrite.ca/e/the-bold-brunch-profit-with-purpose-tickets-1762690417489?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

The Rise Retreat:
https://www.eventbrite.ca/e/the-rise-retreat-tickets-1972076183953?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

In this solo episode of The Holly Penney Show, Holly dives into a conversation every business owner needs, but most avoid.

Drawing on nearly 20 years of experience as a professional bookkeeper, Holly breaks down the most commonly missed business deductions and explains why leaving money on the table is rarely about math, it’s about leadership.

She shares her personal annual realignment practice, the five key expense categories where money often leaks, and why staying in constant execution mode prevents financial clarity.

This episode is a grounded reminder that strong businesses aren’t built by doing more, they're built by creating space to review, reflect, and make better decisions.

What You’ll Learn in This Episode:

• Why a new year doesn’t automatically fix old financial patterns
• The 5 most commonly missed business deductions
• How operating without space leads to financial blind spots
• How to create simple financial rituals that build confidence and clarity

Resources & Mentions

Nova Ridge Bookkeeping: www.novaridge.ca 

Unlocking Wealth: https://amzn.to/3Ly7Y4n

The Rise Retreat: https://www.eventbrite.ca/e/1712568040109?aff=oddtdtcreator

In this episode of The Holly Penney Show, Holly sits down with Subconscious Healing Expert and Money Hypnosis Mentor Sarah Currle for a powerful conversation about success, money, and subconscious rewiring.

Sarah shares her journey from juggling three jobs and living in survival mode to creating true time freedom and financial overflow. Together, they explore how the subconscious mind influences 95% of our decisions, why so many high-achieving women feel stuck despite doing “all the right things,” and how subconscious beliefs quietly shape our relationship with money, visibility, and success.

The conversation dives into the science behind manifestation, the role of homeostasis and self-sabotage, and why feminine energy is less about doing nothing and more about learning how to receive. Sarah also offers practical tools listeners can use today to begin expanding their receiving capacity without burnout.

In this episode you’ll learn: 

• How your subconscious beliefs are shaping your success, income, and decision-making
• Why hustling harder often creates burnout and what aligned action actually looks like
• How to expand your capacity to receive more money, opportunities, and ease without forcing results

Connect with Sarah Currle: 

www.sarahcurrle.com

Instagram: iamsarahcurrle

Facebook: www.facebook.com/sarah.currle

30 Days to Money Magic: https://sarah-currle.mykajabi.com/30-days-to-money-manifesting-opt-in

Show Sponsors:

Unlocking Wealth Journal: https://amzn.to/48MQZ7o

Nova Ridge Bookkeeping: www.novaridge.ca

Please consider the growth of this podcast by sharing it with a friend or leaving a review!! 

In this solo episode, Holly sets the tone for 2026 with a direct conversation about comfort zones, stagnation, and what real growth actually requires. This is not about dreaming bigger,  it’s about executing with intention, consistency, and alignment.

In This Episode:

• Why staying comfortable leads to stagnation; personally and professionally
• What 2026 represents: execution over planning, consistency over intensity
• How setting fewer, aligned goals creates deeper impact and sustainable expansion
  
  
  

2026 is the year of ownership, embodiment, and results. Holly shares her own bold goals as an invitation for listeners to stretch their capacity and raise their baseline.

Work with Holly in 2026:

• Tune in Weekly to this podcast! https://hollypenney.ca/podcast/
• The RISE Retreat: A 3-day immersive business retreat for women ready to step into six figures and beyond with clarity and confidence. https://www.eventbrite.ca/e/1972076183953?aff=oddtdtcreator
• Financial Reset Intensive: Hands-on support for female entrepreneurs who want financial clarity without overwhelm. https://novaridge.ca/our-services/

In this final episode of 2025, Holly sits down with entrepreneur and founder of Black Cat Virtual Assistants, Jen Jacobs, for a powerful conversation on intentional goal setting and designing a life that actually feels good to live.

Jen shares her journey from working long hours as a journeyman pipefitter in the oilfield to intentionally building a business that supports freedom, flexibility, and alignment. 

Together, Holly and Jen explore why short-term goals matter, how clarity creates momentum, and how knowing where you’re going changes everything.

They also introduce Jen’s Annual BINGO Card; a simple, fun, and effective way to stay accountable to your goals throughout the year without overwhelm.

If you’re heading into 2026 craving clarity, direction, and a goal-setting system that actually works, this episode is for you.

In This Episode, You’ll Learn:

• How short-term goals create momentum and motivation
• How to design a life that supports freedom and flexibility
• Why community support accelerates goal achievement
  
  
  

Connect with Jen Jacobs
Website: www.blackcatva.com

Facebook: https://www.facebook.com/blackcatva

Instagram: https://www.instagram.com/black.cat.va/

LinkedIn: https://www.linkedin.com/in/jen-jacobs-blackcatva/

Download the Annual BINGO Card: 2026 BINGO link: https://blackcatva.myflodesk.com/u6ynqg6m8i

If this conversation sparked something in you, if you’re feeling that quiet nudge that 2026 is calling you into your next level, Holly invites you to explore The Rise Retreat, a 3-day boutique retreat for women in business ready to step forward with clarity, confidence, and aligned action.

✨ Early bird pricing available until December 31st
✨ Spots are intentionally limited

https://www.eventbrite.ca/e/1972076183953?aff=oddtdtcreator

Show Sponsors:

Unlocking Wealth Journal: https://amzn.to/48MQZ7o

Nova Ridge Bookkeeping: www.novaridge.ca

Please consider the growth of this podcast by sharing it with a friend or leaving a review!! 

In this episode, Holly sits down with Naturopathic Doctor and entrepreneur Dr. Briana Botsford to explore what high-achieving women truly need to stay energized, focused, and resilient. From burnout to hormones to simple lifestyle shifts, Dr. Bri brings clarity to what’s happening in the body and what women can do right now to feel better.

She breaks down why burnout is both physiological and emotional, how to identify your “low-hanging fruit,” and the simple habits that create lasting energy. You’ll hear practical, encouraging strategies for supporting your hormones, protecting your capacity, and approaching your health with the same intention you bring to your business.

In this episode, we cover:

• The real physiology behind burnout and why so many high-achieving women feel depleted
• How to identify your personal “low-hanging fruit” so you can boost energy with simple, sustainable habits
• What “health as wealth” truly means and how to build resilience in both business and life

Connect with Dr. Briana Botsford:

Flow Functional Health Care

https://www.bribotsford.com/

https://www.instagram.com/docbribots/

Briana’s Retreat: https://www.bribotsford.com/homecoming-retreat

Show Sponsors:

Unlocking Wealth Journal: https://amzn.to/48MQZ7o

Nova Ridge Bookkeeping: www.novaridge.ca

Please consider the growth of this podcast by sharing it with a friend or leaving a review!! 

In this episode of The Holly Penney Show, Holly shares the personal and emotional story behind The Rise Retreat, a boutique, all-inclusive experience seven years in the making.

From her early days of exhaustion and burnout, dropping her kids off at daycare from 6 AM to 6 PM, to slowly finding the courage to build a life she loved, Holly opens up about the journey that sparked this retreat.

In this episode, Holly talks about:

• Her slow awakening from survival mode into clarity and courage
• Why she created The Rise Retreat for female entrepreneurs
• What the retreat includes
• The kind of woman this retreat is designed for,  and how to know if you’re feeling the pull

Early Bird pricing and how to join before the spots fill

The Rise Retreat is happening April 16–18, 2026 and is crafted for women who want clarity, confidence, community, and space to grow — without the pressure or the hustle.

Link to learn more: https://www.eventbrite.ca/e/1972076183953?aff=oddtdtcreator

If your heart beats a little faster while listening… trust that.
Your rise begins the moment you say yes.

Show Sponsors:

Unlocking Wealth Journal: https://amzn.to/48MQZ7o

Nova Ridge Bookkeeping: www.novaridge.ca

Please consider the growth of this podcast by sharing it with a friend or leaving a review!! 

In this empowering episode, Holly sits down with the incredible Theresa Stanley; a 6th Degree Black Belt, Muay Thai fighter, Executive Director of Phoenix Martial Arts Club, and the visionary behind the Girls on Fire Confidence Conference.

Together, they explore what it means to lead with authenticity, embrace feminine strength in traditionally male-dominated spaces, and build confidence from the inside out.

Theresa brings warmth, wisdom, and real-life experience from the martial arts world, business leadership, and raising strong girls. Her stories, from breaking boards to breaking limiting beliefs, will leave you inspired to step into your own authentic power.

Connect with Theresa

https://girlsonfire.ca/

https://www.instagram.com/supersherostanley/

Show Sponsors:

Unlocking Wealth Journal: https://amzn.to/48MQZ7o

Nova Ridge Bookkeeping: www.novaridge.ca

Please consider the growth of this podcast by sharing it with a friend or leaving a review!! 

In this episode of The Holly Penney Show, Holly dives into one of her favourite tools for mindset and resilience: gratitude. Not the fluffy, “good vibes only” kind; but a grounded, science-backed practice that helps you shift your energy, support your mental health, and anchor into the present moment.

Holly breaks down what gratitude actually is, shares three powerful research findings, and walks you through a simple nightly gratitude ritual you can start using today. She also shares real-life examples to show how small, tangible gratitude's can create big inner shifts.

The Bold Brunch: https://www.eventbrite.ca/e/1712544158679?aff=oddtdtcreator

Show Sponsors:

Unlocking Wealth Journal: https://amzn.to/48MQZ7o

Nova Ridge Bookkeeping: www.novaridge.ca

Please consider the growth of this podcast by sharing it with a friend or leaving a review!!