It seems often that founders start off attempting to solve one problem in a market, and that work leads them to an even bigger problem—and their second startup.   

This is Johnny Hanna’s story. He began with a startup just out of college that offered a software solution for apartment rental management.   Through this work, he discovered that many people chose to rent apartments because they were too intimidated by the bureaucracy and expenses of buying a home. So he started his second company, Homie, which set out to eliminate those obstacles.   

On this edition of Founders Journey, Johnny discusses the special challenges he faced in a highly regulated market with a fixed culture, how he eventually managed to raise fifty million in funds, and overcoming the fear of failure in the beginning years.