What does it take to build and launch a supplement brand from scratch? Alex and Hannah Vukota, founders of GlowGummyCo (& fellow dear clients & genuinely amazing humans) join me on the show today to share their story along with all of the lessons learned & insights garnered from their journey.
Here are the top takeaways from this beautiful chat:
• On patience & perseverance (bc the business journey can be full of BIG ups & downs): the things worth building rarely happen overnight
• On building something new & novel in the industry: innovation often begins where others see limitations (especially when they tell you “it can’t be done”)
• What it’s like to build a business together as a married couple: a great partnership isn't about doing the same things, but rather about doing different things well
• How to connect with your consumer: when introducing something new, clarity matters more than complexity (especially when educating your audience)
• On future goals: small wins create the momentum for lasting growth
Be sure to follow GlowGummyCo to stay in the know on all things brand growth & innovation!
Instagram: @glowgummyco
Website: glowgummyco.com
Thank you again Hannah & Alex for your trust and partnership in this creative brand venture and this wonderful conversation 🫂
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