In this week's episode of the Hook Turn podcast, we discuss Genesis making a bold decision to develop a bespoke new platform just for itself, that covers the full gamut of electric, hybrid and range-extender powertrain options.
We also discuss Stellantis continuing its chaotic track record with yet another multi-billion dollar strategic error, as the European giant backtracks from going all-in on EVs.
Finally, we contrast this with Jaguar, which remains committed to an electric-only future as it aims to create its own niche between the premium Germans and ultra-luxury marques such as Bentley.
Show notes:
Genesis bespoke architecture: https://www.autocar.co.uk/car-news/new-cars/genesis-eyes-premium-dynamics-bespoke-platform-evs-hybrids
Stellantis loses money: https://www.whichcar.com.au/news/stellantis-writes-down-billions-resets-ev-strategy-jeep-chrysler-ram
Jaguar Type 00: https://www.topgear.com/car-reviews/jaguar/type-00-prototype/first-drive