Learn about one of the worst business ideas in history that almost ruined the good Hoover name. This week Saoirse is Joined with improvisor Luke Benson.

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Episode Source Material

http://news.bbc.co.uk/2/hi/business/3704669.stm

https://www.independent.co.uk/life-style/great-financial-disasters-of-our-time-the-hoover-fiasco-1171711.html

https://thehustle.co/the-worst-sales-promotion-in-history/ (most info)

https://www.marketingweek.com/hoover-fails-to-shake-off-free-flights-horror/

https://www.independent.co.uk/news/hoover-gets-sucked-into-a-blockage-over-free-air-tickets-dispute-1488932.html

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