Jim covers his rekindled love affair with Levi's, examining their marketing along the way.

The Hopkinson Report Episode 139: Dear Levi's, I'm back -- How an iconic brand lost its way, then won back a customer 10 years later

The Hopkinson Report podcast has high energy conversations around the topics of new media, technology, and personal branding, that teach people how to live their ideal career and lifestyle. The host, Jim Hopkinson, also interviews entrepreneurs that are driving the growth of the digital age. The podcast has been called "audible caffeine" for its fun, entertaining, fast-paced approach. Other topics covered in this weekly audio podcast include lifestyle design, working remotely, personal branding, technology trends, social networking, case studies, and career advice. Video, photos, links, and other multimedia related to the podcast can be found on Jim's blog, www.TheHopkinsonReport.com.

Share The Hopkinson Report Episode 139: Dear Levi's, I'm back -- How an iconic brand lost its way, then won back a customer 10 years later

Sign up to save your podcasts

The Hopkinson Report Episode 139: Dear Levi's, I'm back -- How an iconic brand lost its way, then won back a customer 10 years later

The Hopkinson Report Episode 139: Dear Levi's, I'm back -- How an iconic brand lost its way, then won back a customer 10 years later