I read Alex Hormozi's new book and felt physically sick.

Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer.

After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead.

Here's what really happens when you lead with "free":

→ You attract people looking for deals, not transformation → You spend all day sifting through leads who don't respect your value
 → You build a business that owns you instead of serves you → You lose your passion, your "zest" for what you do

In this episode, you'll discover:

• Why the "win your money back" strategy creates a numbing hamster wheel
• The real reason good gym owners are leaving the industry
• How we attract 3-4 premium leads per week who already know our values
• The difference between extreme marketing and sustainable relationships
• My complete approach to building movements, not just lead funnels

Fair warning: This episode challenges everything you've been taught about gym marketing. But if you're tired of chasing leads and ready to build something that reflects your values, this is where it starts.

Want to create a signature offer and learn how to sell it? Check out coachdavebess.com