When you think negatively about a person or a company just because it’s associated with something else you consider negative, you’re experiencing The Horns Effect.  It’s a mental model that biases you against something just because of its association with something else.  Learn today how we can apply this as investors.

0:00 - Start

1:20 - Why Mental Models?

1:50 - Mental Model Definition

3:21 - Application to Investing

4:42 - What Happens When Rates Rise

5:06 - Taking Advantage Of This Information

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