In this episode, I talk about a hot new funnel that all the big marketing names are jumping on right now.  I analyze some of the metrics for my latest online summit and why it underperformed its goals and past summits I've done.  

I break down a few funnels based on their ability to drive engagement and talk about what this new trend towards engagement-based funnels means for summits, standalone webinars and other consumption-based marketing funnels.