Growing up, Golfstore professionals Eirik och Espen both competed against Viktor Hovland. But how good was the Norwegian superstar as a young kid? And what made him develop into a world class golfer? 

In this episode of The Golfstore Podcast we talk about how you maximize training in a cold country such as Norway, why it is important to stay humble, and what impact national success in the biggest tournaments has on the overall interest for golf in a country.

In other words what is the Hovland effect?