If you recall when we discussed the Design Thinking as part of the Agile Process, this what it will look like in operation. You employ a systematic approach to data collection, then a process for working through the information to produce a testable offer by the customer.

Topics: Use the QFD Process Requirements Matrix Design Matrix Product / Service Characteristics Matrix Build It Paper > Feasibility > Alpha Testing the Critical Features - QFD rankings Move from one-off to 'manufacturability' Create a 'Build Report' for the Agile process