In the last Hot Copy podcast we shared some copywriting techniques to help your clients build trust and credibility with their audience. One of those techniques is getting testimonials and it’s so important for your own business that it deserves a pod of its own. This week we get stuck into getting and using testimonials to power up your marketing.

Tune in to learn:

• Why testimonials are such a powerful tool
• Different types of testimonials and how to get them
• Best questions for awesome testimonials
• Where to use testimonials for maximum impact
• Cheats you can use to power up your testimonials

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Useful links

• The Brain Audit by Sean D'Souza
• How to get powerful (and believable) testimonials
• Client testimonials  your questions answered
• Hot Copy podcast Testimonial page
• Copywrite Matters Testimonial page
• Kate Toon Copywriter Testimonial page
• Recipe for SEO Success Testimonial video