I sit down with Toby Hough, Vice President of People and Culture at HiBob, for a grounded and human conversation about how AI is reshaping the world of work, not by replacing people but by amplifying them. As an HR leader inside a company that builds HR technology, Toby brings a rare perspective on what it really means to balance efficiency with empathy in an AI-driven workplace.

We talk about the fear that still surrounds AI in many organisations and how leaders can help shift that mindset from anxiety to opportunity. Toby explains why HiBob is taking a “more with more” approach, using AI tools to empower employees rather than reduce headcount. From custom-built AI coaches that guide managers through feedback conversations to an internal platform with dozens of homegrown AI tools, he shares how democratising AI access can transform both productivity and trust.

Toby also explores how leaders can measure success in this new era, moving beyond cost savings to focus on adoption, engagement, and well-being. He highlights the delicate balance between automation and human connection, showing how HiBob invests equally in AI enablement and in-person leadership development. As we look ahead, Toby reflects on the evolving skills required to lead both humans and AI agents, and how the next generation of leaders will need to master curiosity, adaptability, and collaboration across both worlds.

Listen in for an honest discussion about the cultural, emotional, and practical realities of integrating AI at work, and why,

• Toby’s LinkedIn
• HiBob website
• In Good Company website

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