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The Hubcast 80: Inbound Events 2016, Customer Feedback & Pausing Social Media

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

HubSpot Strategy

We talk about this little ditty right here!! : (

Here is the commercial I reference in this Hubcast episode.

HubSpot Agency Spotlight

Agency: IMRCORP or Innovative Marketing Resources

Partners: Kevin Jorgensen & Joe Pettirossi

Website: http://www.imrcorp.com/

Reason: George has a soft place in his heart for Inbound Marketing for Higher Ed – They just so happen to have a blog specific to that cause.

They are the creators of the “Content Marketer’s Blueprint” an awesome tool for folks doing content & inbound marketing.

Last but not least, they have Nick Sal on their team page. We just love that guy!

HubSpot Updates

Smart Content: Tailor Your Visitor Experience by Preferred Language

Your visitors aren’t one-size-fits-all. The languages you display content in, shouldn’t be either. Tailoring an experience that fits every visitor (regardless of where they are visiting from) in the language they use improves every aspect of your inbound marketing. This is in addition to the option to target visitors geographically, which pairs users to content based on their IP addresses, which was in many cases out of their control. This feature allows marketers to target visitors in the language that they actually want to be targeted by.

How it Works:

Go to a Landing Page, or Template Builder and navigate to the Form module. Click “Make Smart” on that module and you will be presented with the standard Smart Content options.

Choose ‘Preferred Language”.

Select languages to tailor content for.

For more information: Check out the announcement on the Product Updates blog.

Note: This feature requires access to Smart Content which is available to HubSpot Professional and Enterprise customers.

HubSpot Connect – SnapApp Integration

SnapApp allows marketers to quickly create interactive content: dynamic quizzes, interactive infographics, calculators and more. Their drag-and-drop creation software is built for content marketers looking to create and publish the most engaging content possible.

How does SnapApp integrate with HubSpot?

All the of the content SnapApp allows you to create asks users to input certain information. Be it in the form of a quiz or calculator, people are more willing to submit information in this way over a standard form. All of this data can be passed direct to HubSpot where you can use it to nurture and score leads, segment lists and more.

How-to get started:

This integration is free for SnapApp and HubSpot customers. Learn more about SnapApp pricing here. To SnapApp to HubSpot follow these steps.

There are more marketers now than ever creating ...