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The Hubcast 89: Inbound Sales Certification, Google AdWords, & Local SEO

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast is brought to you by our awesome sponsors: Wistia & The Seventh Sense.

HubSpot Strategy

#HubSpotParty #ITISHERE – Inbound Sales Certification

The Inbound Sales Certification is made up of five classes that you can watch on demand and at your own pace. To help you master the Inbound Sales topic, each class includes worksheets and additional resources that dig further into the topic and practice what you’ve learned.

In order to get the most out of this HubSpot sales certification, HubSpot recommends that you download the study guide and watch all the classes in order.

Seriously, do not skip around.

After watching the classes, go earn your official Inbound Sales Certification badge and certificate. Your new certification will be valid for 13 months from the month you passed the test.

The Inbound Sales Certification Classes

Inbound Fundamentals

Introduction to Inbound Sales

Identify

Prioritizing Active Buyers over Passive Buyers

Connect

Earning the Attention of Today’s Empowered Buyer

Explore

Understanding Buyer Context

Advise

Delivering Personalized Presentations

If you still have questions? You can read more about The HubSpot Inbound Sales Certification here.

Go Check Out Wistia

HubSpot Agency Spotlight

Agency: Fat Guy Media

Founder: Tom Jacoberger

Website: http://fatguymedia.com

Twitter: @fatguymedia

Reasons:

* Great Menu

* Creative design & branding

* Awesome Our Work page

* First Gold partner shout out

HubSpot Updates/News

[Now Live] HubSpot – Google AdWords Integration

As of earlier this week, HubSpot’s Google AdWords integration is live and available to all customers via the Ads Add-on.

Connect your AdWords account to HubSpot today through a free trial of the Ads Add-on.

The Ads Add-On connects directly to your AdWords account through OAuth, allowing HubSpot to edit AdWords campaigns and pull in ads data to combine with HubSpot data. This magical combination of data gives you the ability to automatically track ad conversions. It also shows you the ROI of ads down to the keyword, as well as which ad clicks turn into customers.

Who gets it:

Customers who have purchased the $100 Add-On, or are in a free 14-day trial, will see Ads as a new option in the Reporting drop down.

It takes time and effort to get good at ads and even then you have to spend a lot time measuring and analyzing results to get the most f...