Rob runs marketing at LockThreat, an early-stage GRC startup he joined with no MarTech stack and one strong conviction: they needed HubSpot. First he had to survive two failed Zoho consultants and months of internal politics just to get approval to switch.

The HubSpot sales rep was excellent. The implementation partner was a disaster. And now the guy who fought hardest to bring HubSpot in can't bring himself to recommend it.

In this episode, Rob walks us through:

• Why two Zoho consultants failed and what finally got him approval to switch
• What the HubSpot sales rep did that made the buying process easy
• How a cookie-cutter implementation partner broke his data, ghosted him, and then got aggressive
• Why a great sales process could not protect his reputation when the partner fell apart

If you sell CRM, MarTech, or implementation services, this one's for you.

Guest: Rob, Head of Marketing at LockThreat Hosts: Jen Allen-Knuth & Drew Giovannoli

More research at buyertruths.com

We Surveyed 172 Buyers. Now Let Us Help You Win Yours. Research to understand them. Training to close them.

Drew Giovannoli | Buried Wins 1:1 buyer interviews that learn from recent wins, lost prospects, and your competitors' customers who never considered you. buriedwins.com

Jen Allen-Knuth | DemandJen Train your sales team to sell the way buyers buy. Workshops and coaching grounded in data. demandjen.com