The Hudson Method is taking over the DTC timeline — Sean Frank, Andrew Faris, Colton Lee, and Frost Buddy's content guides have the operator class rethinking how content fuels conversion. We break it all down. Plus three big stories of the day, two stacked guest interviews, and a lightning round of the most-talked-about news in DTC.

ON TODAY'S EPISODE OF ECOMM COWBOY

Aidan Brannigan (Founder, No Boring Brands) — The 24-year-old founder of what he calls "the world's first creative humor agency" — producing memes, skits, and culture-led short-form content for Fortune 500s, SaaS unicorns, and legacy B2B brands. Roster includes ClickUp, Trainual, and Vista Social. Took Trainual from 5K monthly impressions to 15M/month. 1M+ daily organic views across the client portfolio. Lost roughly $500K in the 2022 crypto crash at age 20 and rebuilt by going all-in on content. We get into how that experience shows up in how he prices and sells today, what a "forgettable offer" actually looks like on a Shopify store, the Klaviyo vs. Judge.me pricing power lens for DTC offer ladders.

Ovie Faruq (CEO and Co-Founder, Rekt Brands) — Better known as OSF. Spent 10 years as a high-yield credit trader at Barclays before quitting to chase NFTs and crypto art. Created Rektguy, a free-mint NFT collected by Snoop Dogg, Steve Aoki, and Gary Vaynerchuk. Built Rekt Drinks (sold out 222,000 cans in under 48 hours, hit 1M cans sold inside year one), $REKT (the world's first "brand coin," peaked at ~$600M market cap), and a vertically integrated Web3-meets-CPG playbook now studied by Pudgy Penguins and Vacation. Distribution across 7-Eleven Southern California, ~200 Giant Eagle stores, and Amazon. .

ALSO ON THE SHOW

- Manage your Shopify store from inside Claude

- OpenAI is sharing user data and purchase tracking with advertisers, per Adweek

- Amazon Supply Chain Services opens its logistics network to every business

- David Beckham is angry — his cologne is being sold in gas stations

- Milk and Wool: matching outfits for mom and baby boy

- Palantir is making a French chore coat

- Expedia x iShowSpeed: the clipping company strategy

- GameStop reportedly looking to buy eBay

- Energy drink and protein market breakdowns

- Alex Karp on Spirit Airlines

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Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.

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