Feed Your Brand

The Huge Difference Between Baked In and Dynamic Insertion Podcast Ads and What Actually Works Between the Two


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We’ll address an article that came out in Forbes from the Forbes Agency. It’s their own media agency that talks about ad results. They survey and they make an assessment of different ad types and different things like that. They’re talking about podcast ads. They called it The Podcast Ad Playbook: Baked-In Versus Dynamic Insertion Ads Explained. I looked at it and I thought, “I think they’re two years out of date.” I read this article and was quite shocked.





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Feed Your BrandBy Tracy Hazzard & Tom Hazzard

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