AI is changing far more than productivity. It’s changing how people make decisions, form opinions, build trust, express creativity, and even understand themselves. In this episode of AMS Illuminations, Stefano Puntoni joins the conversation to explore what happens when algorithms become deeply woven into everyday consumer life — and why marketers need to think beyond efficiency and automation.

As The Sebastian S. Kresge Professor of Marketing at The Wharton School and Co-Director of Wharton Human-AI Research, Puntoni discusses why AI must also be understood as a social science issue, not just a technological one. The conversation explores how AI is reshaping creativity and innovation, what it means when consumers increasingly outsource decisions to algorithms, and the growing responsibility organizations have to design systems that are genuinely human-centered.

From consumer wellbeing and identity to trust, influence, and ethical design, this episode challenges marketers and researchers to think more critically about the future they are helping create.

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