In this episode, we explore the powerful intersection of human expertiseand artificial intelligence—and what it means for the future of customerexperience. Abi Awomosu, founder of Data, Heart and Soul and former insights leader at Uber, Meta, eBay, and Microsoft, joins us to unpack how AI can elevate (not replace) human understanding.

 Abi breaks down the realities behind AI in research, from tacklingchallenges like hallucinations to scaling qualitative insights in ways thatwere never before possible. The conversation highlights how the most impactful outcomes come from blending advanced technology with deep human intuition to create more meaningful, insight-led experiences.

Tune in to discover:

• How to combine human expertise with AI to drive smarter businessdecisions
• What “AI hallucination” means and how to navigate it in research andinsights
• New ways to scale qualitative understanding without losing depth orempathy
• Why the future of experience depends on balancing data, technology, and human perspective

Enjoy a forward-looking discussion on how human-centered AI is reshapinginsights, and why that’s key to delivering experiences that truly matter.

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