AI is transforming marketing faster than any shift in decades. Content is instant. Campaigns scale overnight. Automation is everywhere.

But here’s the problem: speed doesn’t create trust, speed is the benefit of having it.

In this episode of The Supply Chain Marketing Show, host Ralph Henderson sits down with Movement Mortgage Chief Marketing Officer Jake Fehling — a marketer who understands high-stakes decisions where trust isn’t optional. From helping families make the biggest financial investment of their lives to leading brand strategy inside a technology-driven organization, Jake explores what he calls The Human Edge of AI.

Together, they unpack a powerful idea: marketing may become 90% AI, but the remaining 10% human connection is what ultimately drives belief, confidence, and action. For supply chain marketers responsible for revenue and growth, this conversation challenges how we think about automation, authenticity, and the future of influence.

Because in an AI-powered world, the companies that win won’t be the most automated — they’ll be the most trusted.