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The Human Element Behind Every Building Product Decision
Most building-product strategies fail because they ignore the human element inside construction systems. This episode is about seeing what actually moves projects, before you try to change them.
📅 ADVANCING PREFAB - DALLAS, FEB 2-4, 2026
Use code: BUILDPERSPECTIVES10 for 10% off! Register: www.Advancing-Prefabrication.com
Key Topics Covered: • How construction projects quietly shape material decisions long before a spec is written • Why sales language, technical fluency, and innovation strategy must converge • The hidden learning curve behind product adoption and market intelligence • How ecosystem thinking reveals overlooked commercial opportunities
And what it takes to observe real problems before trying to "innovate" solutions.
Take the Project Fluent
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By Tim Seims and Carolina Baffigo
5
2727 ratings
Most building-product strategies fail because they ignore the human element inside construction systems. This episode is about seeing what actually moves projects, before you try to change them.
📅 ADVANCING PREFAB - DALLAS, FEB 2-4, 2026
Use code: BUILDPERSPECTIVES10 for 10% off! Register: www.Advancing-Prefabrication.com
Key Topics Covered: • How construction projects quietly shape material decisions long before a spec is written • Why sales language, technical fluency, and innovation strategy must converge • The hidden learning curve behind product adoption and market intelligence • How ecosystem thinking reveals overlooked commercial opportunities
And what it takes to observe real problems before trying to "innovate" solutions.
Take the Project Fluent