Marketing Stuff

The Human Element in Marketing With Alex Schulte

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Alex Schulte is a marketing expert, musician, and podcast host. He is the founder of Mango Mustache Media, a podcast studio that helps individuals and businesses create high-quality podcasts. Alex has a passion for understanding human behavior and using marketing strategies to connect with audiences.

Summary:
In this episode of the Marketing Stuff Podcast, Maurice A. Davis interviews Alex Schulte, the founder of Mango Mustache Media. They discuss the importance of focusing on the resources that money can buy rather than just money itself. They also explore how regular individuals can compete in spaces that require a lot of time, money, and resources. Alex shares his insights on podcasting and marketing, including the importance of a strong intro, using sounds as transitions, and being authentic in your approach. They also discuss the power of genuinely being interested in other people and the impact it can have on building connections and trust.

Key Takeaways:

  • Focus on the resources that money can buy rather than just money itself.
  • Regular individuals can compete in spaces that require a lot of time, money, and resources by leveraging their unique skills and finding creative solutions.
  • A strong intro is essential for setting the tone of a podcast and making a good first impression.
  • Using sounds as benchmarks for transitions can enhance the listening experience and create a sense of continuity.
  • Being genuinely curious and interested in other people can lead to deeper connections and build trust.

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    Marketing StuffBy Maurice Davis, CBC, MBA
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