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In this episode we sit down with Massimo Zefferino of zfactor, the digital marketing firm that handles our work at QA Cafe and many others in the broadband and computer networking industries, about finding a niche, sticking with it, and making sure that everyone everywhere is always thinking about the end-user first when designing their brand and their messaging around technology.
By Jason Walls, Director of Technical Marketing at QA CafeIn this episode we sit down with Massimo Zefferino of zfactor, the digital marketing firm that handles our work at QA Cafe and many others in the broadband and computer networking industries, about finding a niche, sticking with it, and making sure that everyone everywhere is always thinking about the end-user first when designing their brand and their messaging around technology.