In this episode of Founders, Future, with host Karyn Vadnais, Scott Buss, CEO of Advent Jets, shares how he revolutionized luxury travel by blending private aviation with bespoke concierge experiences. From solving the gap in high-end travel to handling everything from jet charters to VIP security, Scott reveals his philosophy of "serve before you sell" and the power of personalization—like surprising clients with tailored in-flight touches. He also discusses the challenges of scaling while maintaining human connection in an increasingly tech-driven industry.

Scott opens up about Advent Jets' evolution, from organic growth through referrals to future plans like membership tiers and strategic partnerships with sports teams. He emphasizes the irreplaceable value of trust and Midwest humility in luxury service, while offering insights for aspiring entrepreneurs on building a business rooted in problem-solving rather than trends.